21.12 2022
Effective immediately, Swiss ski racer Ramon Zenhäusern will be the official ambassador for Fizzy® Gazzosa Ticinese.
The family-run company from Personico in Ticino relies on Olympic silver medalist and Olympic team event winner for its Fizzy® campaign.
Ramon embodies the same Fizzy® values, that are cardinal for the family business in Leventina: "His passion, his perseverance and his modesty fit perfectly with the strategy of our company," says the owning family.
In Personico, Leventina Valley, the company Gazzose Ticinesi SA manufactures and commercialises Fizzy, a typical sparkling soft drink from the Canton of Ticino. Our features: the spring water from "Pont da Picol", which is located at 1000 meters altitude in the Nadro Valley.
Gazzosa is a sweetened, flavoured and slightly carbonated water, whose name comes from its own feature, the gas. In the past - as fizzy, flavoured and consumed on special occasions - it was called "The poor man's Champagne", because of the bubbles, reminiscent of Champagne.
From the evidence collected, since the nineteenth century until the last decades of the twentieth there has been a special way to prepare gazzosa in Tessin, now abandoned: to obtain gas through the natural fermentation of a sweetened liquid, a syrup made of lemon, various flavours and water (the similar process used with grape must or apple must). That was the way to get a homemade gazzosa, or "The poor man's Champagne", due to the natural fermentation.
